START WITH THE DEVELOPMENT AND ITS AUDIENCE
Every development needs its own sales strategy. Before deciding how a scheme should be priced, presented or launched, we take time to understand the location, the homes, the intended buyer and the commercial objectives behind the development.
That insight shapes everything that follows, from plot and scheme pricing to marketing, buyer communication and the way each phase is brought to market. The aim is to build the sales approach around the development rather than applying the same formula to every site.
ACCOUNTABLE LOCAL SERVICE
A development needs clear ownership. We believe developers should know who is responsible for the scheme, who is reporting back and who is coordinating activity when decisions need to be made.
Our New Homes approach brings sales, marketing and progression together around one joined-up strategy, with a named point of contact helping maintain continuity from the initial appraisal through to launch, reservations and completion.
NEW HOMES SHOULD NOT BE TREATED AS SECONDARY STOCK.
A strategy shaped around the development, not a generic residential listing process.
Clear ownership rather than multiple rotating contacts.
Marketing that gives the scheme its own identity.
Evidence-led pricing designed to support sustainable reservations.
Active buyer follow-up and sales progression.
Access to a genuine regional applicant database.
A CLEARER WAY FORWARD
UNDERSTAND THE DEVELOPMENT
We start with the scheme, the location, the mix of homes, your commercial objectives and the buyers the development needs to attract before recommending a pricing and sales approach.
PRICE & LAUNCH
Use comparable evidence, local demand and the position of each plot to build an appropriate pricing strategy, then support the launch with marketing designed specifically around the development.
DRIVE SALES FORWARD
From buyer qualification and reservations to communication and progression, our team stays involved beyond the initial launch to help keep each sale moving towards completion.
ONE JOINED-UP TEAM, FROM FIRST APPRAISAL TO FINAL COMPLETION.
END-TO-END NEW HOMES CAPABILITY.
NEW HOMES SALES
Experienced sales support for new build and off-plan property, including enquiry handling, reservations and buyer communication.
PRICING STRATEGY
Plot, stock and scheme pricing informed by comparable evidence, local buyer demand and the commercial objectives of the development.
MARKETING & LAUNCH
A joined-up launch strategy that can combine professional photography, video, drone, CGI, staging, campaign material and digital marketing.
BUYER QUALIFICATION
A structured approach to buyer qualification, helping establish proceedability before a reservation progresses.
SALES PROGRESSION
Continued communication after reservation to help keep buyers, developers and the transaction moving towards completion.
LAND & DEVELOPMENT
Early-stage conversations around site potential, development appraisal and the local market across Somerset, Bristol and the wider South West.
MAKE THE DEVELOPMENT STAND OUT.
New Homes marketing should help buyers understand more than an individual plot. It should communicate the development, its setting, the lifestyle and the reasons someone should choose it over competing schemes.
Depending on the development, that can include professional photography, video, drone footage, CGI, staging, launch campaigns and digital content, brought together around a consistent story and tailored to the audience you need to reach.
TELL US ABOUT YOUR SCHEME.
WHAT OUR CLIENTS SAY
GOOGLE REVIEWSLET’S TALK ABOUT YOUR DEVELOPMENT.
Whether you are preparing a new scheme for launch or reviewing the sales strategy on an existing development, start with a conversation about the site, the market and what you want to achieve.